Course curriculum

  • 1

    WELCOME

    • Warm Welcome from your Instructor Stephania Schirru and a brief Breakdown of the course

    • Who is Stephania Schirru & Agenda

    • Presentation to follow along
  • 2

    Laying Your Marketing Foundation

    • Defining your business and how you're going to make $$$

    • Target Market

    • Competitive Advantage

    • Feedback Assignment 1

    • Market Position
  • 3

    Developing your Marketing Strategy

    • Setting Smat Goals

    • The 4 Ps

    • Social Media Strategy

    • Content Creation

    • Assignment 2
  • 4

    Media Relations

    • How to get Featured in the Media

    • Difference between Marketing and Public Relations

    • PR Tips and Pitch Template
  • 5

    Fashion In Practice

    • Fashion Show Checklist

    • Best Fashion Shows to participate in

    • Bonus Sessions: Fashion Show Producer Shonta Connolly

    • Working with Celebrity Stylits

    • Exclusive Celebrity Stylist List

    • Bonus Lesson Celebrity Stylist Harrison Crite

    • How to save on Photoshoots

    • Launch Your Marketing Campaign
  • 6

    What's Next?

    • Special Offer for Students